Wayra, Telefónica’s corporate venture capital arm, has increased its investment in the Argentine startup Wise CX. The company offers a multichannel customer service platform tailored for large and medium-sized enterprises.
Previously backed by Wayra Hispam, Wise CX leveraged this support to expand into other Latin American markets, now serving over 1,500 clients. The startup has since solidified its position as a leader in customer service and experience management.
With this new investment, Wayra aims to drive Wise CX’s growth in key markets such as Spain, where it already has significant clients, and Brazil. In Brazil, the company recently acquired a local firm specializing in artificial intelligence for contact centers, as noted in a Telefónica press release.
Strong Growth and AI-Driven Solutions
Wise CX ended 2024 with an annual recurring revenue of $16 million, marking a 70% increase compared to 2023. The company provides customer experience solutions through a SaaS platform, including a comprehensive omnichannel management system that integrates inbound and outbound communications across various business channels. Additionally, its offerings include social listening capabilities and an innovative platform for building AI-driven conversational agents.
These AI agents utilize generative artificial intelligence to enable smoother, more personalized, and efficient interactions across multiple channels. Furthermore, Wise CX provides real-time data analytics, delivering actionable insights that enhance strategic decision-making.
Wayra and Wise CX Strengthen Their Partnership
Pablo Moro, Director of Wayra Ventures, emphasized the strong relationship between the two companies:
“Supporting Wise CX over the years and witnessing its growth has fostered a deep connection with them. To further their expansion in Spain and Brazil, we decided to reinforce our commitment by reinvesting. We see a bright future for Wise CX due to its omnichannel approach and its use of artificial intelligence, significantly enhancing the user experience. This investment underscores our dedication to innovation and supporting startups leading technological change.”
David Cabrera, CEO and founder of Wise CX, highlighted the company’s mission:
“Our goal is to enhance the experience companies offer their customers every day. We believe generative AI can strengthen these relationships, and we have found in Wayra a strategic investor who shares our vision of transforming customer service through innovation and AI. Their support will help take our company to the next level.”
This renewed partnership between Wise CX and Wayra not only reinforces their commitment to digital transformation but also signals an exciting future for AI-powered customer experience solutions.